Digital Performance Solutions For Dealership Success

Drive Success Through Targeted Training, Enhanced Customer Experience, and Strategic Insights

At NCM, we specialize in providing a full range of digital services and training solutions designed to boost your dealership's success. Our training programs cover every aspect of dealership operations, focusing on key areas for growth such as lead management, digital communication, and digital sales operations. With customized workshops and ongoing support, we empower your team to excel in today’s competitive landscape.

Our in-dealership training focuses on key growth areas such as lead management, digital communication, and sales operations. Complementing this, our Mystery Shopping, 20 Groups, and training classes keep your dealership at the forefront of the market.

Our digital offerings are specifically tailored for:

Owners
Dealers
General Managers
General Sales Managers
Any Management-Level Role

With NCM’s comprehensive digital services and training solutions, your dealership will not only enhance key operations but also gain a competitive advantage, ensuring sustained success and continuous improvement in a dynamic market. NCM Training is a GM IMR Approved Turnkey Product.

Digital Performance Solutions

In-Dealership Training

NCM’s comprehensive in-dealership training targets growth areas within your teams, covering lead management, digital communication, digital retail and remote selling, recruitment, staff development, and digital sales operations. How will our training help your operation? Average dealers close Internet leads at 9%, while NCM clients average 15% — with top performers reaching 17–20%. Multiply your lead volume by these close rates to estimate your potential sales and profit gains. Inbound sales calls close at 25% or more when using NCM’s proven communication strategies.

Cost: $4,500 per day + instructor travel & meeting costs
Length: 2 or 3-day training sessions followed by 1 or 2-day quarterly visits

Marketing & Internet/BDC Training

NCM’s Marketing and Internet/BDC training courses are designed to help attendees expand their online presence, create a framework for success and understand digital marketing methods.

Mastering Digital Marketing

Built to strengthen your online presence, build a success framework, and apply key automotive digital strategies. Topics include website design, search, lead sourcing, classifieds, social media, and reputation management. The course focuses on core concepts with hands-on application, preparing attendees to manage or hold vendors accountable for digital marketing results.

Class Length: 2 days
Click here for available dates

Internet/BDC Operations Management

This course will teach you the best operational structure, core processes, and situational processes for an Internet and BDC department. Taught by the experts of Kain Automotive, attendees will learn proven communication tactics and word tracks for email, phone, text, chat, video, and mail. All classroom discussions are focused on improving your team and providing an exceptional return on your investment. Attendees will return with a Digital Success Guide, Inbound Call Guide, and Outbound Call Guide to ensure class curriculum succeeds back at your dealership.

Class Length: 2 days
Click here for available dates

Online Custom Training

Current clients receive customized live web training sessions focused on communication skills, consumer-centric awareness, and effective verbiage. Sessions are recorded for ongoing review and training by management.

Cost: $795 per session
Length: 1 – 2 sessions, 1 hour each, every month

Mystery Shopping

Our mystery shopping services drive team performance through coaching, motivate process improvements, and provide insights into competitor strategies, with customizable shops to support training efforts.

Cost: $50 per mystery shop
Length: Recommended 1 internet and 1 phone shop per week