NCM Institute Automotive Training Schedule
All courses are taught by expert industry veterans who recognize the realities of your dealership because they’ve been there themselves. We provide courses in all areas of the dealership, from fixed operations to variable operations, all the way up to leadership and succession planning. Narrow your search below by an Area of Focus or by course date.
Call the NCM Institute at 866-756-2620 for more information or to register.
Click here to view our eLearn Online Course Schedule.
Ideal for executives who have limited or no knowledge of the fixed ops department, our General Manager’s Guide to Service and Parts course provides a high level overview of fundamental parts and service management responsibilities. This curriculum is designed for participants who desire a fundamental understanding of key metrics for performance measurement and general operating guidelines for successful fixed operations management. In this course, students will experience instructor-led interactive discussion, department analysis tools, and classroom lecture.
Class Length: 1 ½ days
Key Objectives & Competencies:
- Understand and rate your dealership on the 35 key processes of the service department
- Utilize key performance indicators (KPIs) and best practice guides
- Conduct an NCM Repair Order Analysis to identify work mix and opportunities
- Complete a “what if” study to help achieve incremental increase in sales and margins on customer-paid repair orders (ROs)
Class Length:1 ½ days
Key Objectives & Competencies:
- Understand and rate your dealership on the 35 key processes of the service department
- Utilize key performance indicators (KPIs) and best practice guides
- Conduct an NCM Repair Order Analysis to identify work mix and opportunities
- Complete a “what if” study to help achieve incremental increase in sales and margins on customer-paid repair orders (ROs)
- Cost:
- $1,345 Per Seat
- Requirements:
- None
- Recommended for:
- Planned Succession Personnel, General Managers, Controllers, and CFOs
- Date/Location:
In addition to the normal day-to-day challenges of operating a department within a dealership, collision centers also face some unique challenges. In this course, we will explore departmental production, expense controls, departmental growth, and accountability management. These topics focus on improving collision center profitability, but because profitability doesn’t happen by accident, the knowledge provided in this class will help your manager better understand and implement the components required to operate a profitable collision shop. In this course, students will experience instructor-led interactive discussions, department analysis tools, and classroom lecture. We will utilize Guarantee of Action (GOA) plans to provide a roadmap for improvement that is individualized for each student.
Class Length: 2 ½ days
Key Objectives & Competencies:
- Manage your department by the numbers through NCM Benchmark data and key performance indicators (KPIs)
- Develop better scheduling practices and management of cycle times within the shop
- Expand your collision center into other areas such as detailing, paintless dent repair, interior repair, etc.
- Develop a marketing plan to produce sales through your service and sales departments
Class Length:2 ½ days
Key Objectives & Competencies:
- Manage your department by the numbers through NCM Benchmark data and key performance indicators (KPIs)
- Develop better scheduling practices and management of cycle times within the shop
- Expand your collision center into other areas such as detailing, paintless dent repair, interior repair, etc.
- Develop a marketing plan to produce sales through your service and sales departments
- Cost:
- $1,945 Per Seat
- Requirements:
- None
- Recommended for:
- Collision Center Managers, Assistant Collision Center Managers, Parts Managers, Service Managers, and Fixed Operations Directors
- Date/Location:
NCM's Effective Leadership is a dynamic, in-person 2-day class designed to enhance leadership skills, improve workplace culture, and drive measurable results. Through engaging modules, participants will explore strategies to lead with empathy, foster accountability, build high-performing teams, and retain top talent. This hands-on course includes a workbook, handouts, a USB, and a Professional Development Challenge, empowering attendees to apply their skills in real-world scenarios for lasting impact.
Class Length: 2 days
Key Objectives & Competencies:
- Understand the goals and steps of the Professional Development Challenge.
- Explore the impact of leadership on ROI, employee engagement, and attrition while leveraging empathy to inspire teams.
- Differentiate between leading and managing, focusing on leadership traits, the 4 E's, and the leadership pyramid.
- Master accountability management, including SMART goal-setting and fostering a strong workplace culture.
- Identify strategies to retain top talent and create high-performing teams by understanding employee characteristics and turnover factors.
- Develop coaching skills and conduct effective one-on-one meetings tailored to dealership scenarios.
- Practice leadership techniques through role-playing with emphasis on verbal and nonverbal communication.
- Create actionable leadership goals and measurement plans to drive professional growth.
Class Length: 2 days
Key Objectives & Competencies:
- Understand the goals and steps of the Professional Development Challenge.
- Explore the impact of leadership on ROI, employee engagement, and attrition while leveraging empathy to inspire teams.
- Differentiate between leading and managing, focusing on leadership traits, the 4 E's, and the leadership pyramid.
- Master accountability management, including SMART goal-setting and fostering a strong workplace culture.
- Identify strategies to retain top talent and create high-performing teams by understanding employee characteristics and turnover factors.
- Develop coaching skills and conduct effective one-on-one meetings tailored to dealership scenarios.
- Practice leadership techniques through role-playing with emphasis on verbal and nonverbal communication.
- Create actionable leadership goals and measurement plans to drive professional growth.
- Cost:
- $1,345 Per Seat
- Requirements:
- None
- Recommended for:
- Departmental Managers, Planned Succession Personnel, General Managers, COOs, Managing Partners, and Dealer Principals
- Date/Location:
Part one of two in our Financial Management Program is perfect for those with a desire to learn more about accounting principles and how documents flow through a financial statement. It doesn’t matter if your experience is working inside the accounting department or in one of the operational departments, you will broaden and deepen your knowledge about the format and flow of dealership financial statements. Plus, you will become acquainted with the “jargon,” key performance indicators (KPIs), and best practices of well-run variable, service, and parts departments. This training is appropriate for veteran managers to refresh and enhance basic financial analysis skills, and for those newer to the automotive industry or their position. In this course, students will experience instructor-led interactive discussion, department analysis tools, and classroom lecture. This course will utilize Guarantee of Action (GOA) plans to provide a roadmap for improvement that is individualized for each student.
Class Length: 2 ½ days
Key Objectives & Competencies:
- Increase targeting of expense reduction opportunities
- Learn the structure of the financial statement: balance sheet, income statement, and departmental operating pages
- Understand cash flow versus net profit
- Learn to convey numbers to bridge the gap between operations and accounting
- Recognize fundamental key performance indicators (KPIs) in operating departments
- Improve cash flow through a better understanding of the balance sheet
- Know where the numbers come from and track changes in assets, liabilities, and equity
- Perform calculations for dealership inventories and identify reduction opportunities
- Monitor key departmental weekly and monthly numbers thru the daily operating control
Class Length:2 ½ days
Key Objectives & Competencies:
- Increase targeting of expense reduction opportunities
- Learn the structure of the financial statement: balance sheet, income statement, and departmental operating pages
- Understand cash flow versus net profit
- Learn to convey numbers to bridge the gap between operations and accounting
- Recognize fundamental key performance indicators (KPIs) in operating departments
- Improve cash flow through a better understanding of the balance sheet
- Know where the numbers come from and track changes in assets, liabilities, and equity
- Perform calculations for dealership inventories and identify reduction opportunities
- Monitor key departmental weekly and monthly numbers thru the daily operating control
- Cost:
- $1,945 Per Seat
- Requirements:
- None
- Recommended for:
- Department Managers, Office Managers, Controllers, General Managers, and CFOs
- Date/Location:
In part two of our Financial Management Program, students learn how to balance conflicting priorities and work more effectively with their COOs, department managers, employees, and the financial community. Students will also learn how to develop valuable departmental profit improvement plans, right-size current asset levels, and construct cash flow statements. After a student completes Financial Management I: Foundation, they become eligible to attend Financial Management II: Strategies. This course will take a deeper dive into specific topics from the first course, along with introducing some new topics. Not unlike Foundation, the Strategies course will utilize Guarantee of Action (GOA) plans to provide a roadmap for improvement that is individualized for each student. In this course, students will experience instructor-led interactive discussion, department analysis tools, and classroom lecture.
Class Length: 2 days
Key Objectives & Competencies:
- Learn the metrics you need to measure to achieve success
- Develop and maintain financial policies and procedures
- Discover how to prepare a cash flow analysis
- Develop and utilize an effective daily operating control (DOC) process
- Facilitate productive weekly manager meetings
- Review and report daily cash flow
Class Length:2 days
Key Objectives & Competencies:
- Learn the metrics you need to measure to achieve success
- Develop and maintain financial policies and procedures
- Discover how to prepare a cash flow analysis
- Develop and utilize an effective daily operating control (DOC) process
- Facilitate productive weekly manager meetings
- Review and report daily cash flow
- Cost:
- $1,845 Per Seat
- Requirements:
- Financial Management I: Foundation
- Recommended for:
- Office Managers, Controllers, and CFOs
- Date/Location:
More than just a dealer academy, the NCMi General Management Executive Program (GMEP) is a practical and comprehensive education program that prepares current and future dealers and managers for long-term automotive careers. GMEP spans across 11 months, meeting for 3 ½ days every-other month for a total of six sessions. During this timeframe, students take a deep dive into each dealership department: sales, service and parts, and the accounting office are just some of what's included. Students will learn how each department operates, what drives performance, what obstacles to watch for, and how to lead their team to success. Throughout the program, students will utilize NCM’s proprietary Commitments, as well as review and critique the dealership’s NCM financial composite.
Class Length: 11 months, meeting for 3 ½ days every-other month for a total of six sessions
Key Objectives & Competencies:
- Provide an all-inclusive General Manager development program, with ongoing support and guidance, to ensure new or future dealer principals, general managers and other executive level managers are well-equipped for long-term success.
- Develop the critical knowledge, skills and abilities to analyze and manage departmental and dealership operations for maximum profitability.
- Create and implement documented action plans to effect practical and measurable dealership solutions through the duration of the program and afterward.
- Equip participants to skillfully manage and balance the demands of the dealership with those of a dynamic industry.
Class Length: 11 months, meeting for 3 ½ days every-other month for a total of six sessions
Key Objectives & Competencies:
- Provide an all-inclusive General Manager development program, with ongoing support and guidance, to ensure new or future dealer principals, general managers and other executive level managers are well-equipped for long-term success.
- Develop the critical knowledge, skills and abilities to analyze and manage departmental and dealership operations for maximum profitability.
- Create and implement documented action plans to effect practical and measurable dealership solutions through the duration of the program and afterward.
- Equip participants to skillfully manage and balance the demands of the dealership with those of a dynamic industry.
- Cost:
- $9,750 Per Seat
- Requirements:
- None
- Recommended for:
- Future General Manager/Dealer Principals (High Potential Employees), Planned Succession Personnel, General Managers, Managing Partners, Dealer Principals, and COOs
- Date/Location:
In part one of this two-part program, General Management I will provide you with an opportunity to learn about areas of the dealership that most general managers are the least familiar with. This course will take you through an in-depth understanding of accountability management, dealership financials, and fixed operations. You will gain a better understanding of these departments and how to drive the numbers, which will enable you to be a more complete leader of the dealership. In this course, we will utilize NCM's proprietary Guarantee of Action (GOA) plans to provide a roadmap for improvement that is individualized for each student.
Class Length: 3 ½ days
Key Objectives & Competencies:
- Accounting terminology
- Income statement and balance sheet
- Ways to improve profit through key performance indicators (KPIs)
- Parts inventory turn
- 35 key processes for the service department
Class Length:3 ½ days
Key Objectives & Competencies:
- Accounting terminology
- Income statement and balance sheet
- Ways to improve profit through key performance indicators (KPIs)
- Parts inventory turn
- 35 key processes for the service department
- Cost:
- $2,245 Per Seat
- Requirements:
- None
- Recommended for:
- General Managers, Planned Succession Personnel, COOs, Managing Partners, and Dealer Principals
- Date/Location:
General Management II focuses on the variable operations department with added emphasis on the used vehicle department. This course will utilize NCM’s proprietary Guarantee of Action (GOA) plans which provide a roadmap for improvement specific to your dealership and training. *
Class Length: 3 ½ days
Key Objectives & Competencies:
- Manage vehicle aging, the single biggest challenge in the used vehicle department
- Manage salesperson activity and production
- Maximize eCommerce marketing
- Develop strategies for the four main opportunities to do business (OTDB)
- Understand and rate your dealership on the 30 key processes for the used vehicle department
- Establish criteria for stocking levels
Class Length:3 ½ days
Key Objectives & Competencies:
- Manage vehicle aging, the single biggest challenge in the used vehicle department
- Manage salesperson activity and production
- Maximize eCommerce marketing
- Develop strategies for the four main opportunities to do business (OTDB)
- Understand and rate your dealership on the 30 key processes for the used vehicle department
- Establish criteria for stocking levels
- Cost:
- $2,245 Per Seat
- Requirements:
- General Management I: Financial & Fixed Ops Mgmt
- Recommended for:
- General Managers, Planned Succession Personnel, COOs, Managing Partners, and Dealer Principals
- Date/Location:
In part one of three in our General Sales Management Program, you will learn how to lead other variable ops managers and the sales team, and be more effective in today’s challenging and competitive retail environment. In this course, students will experience instructor-led interactive discussion, department analysis tools, and classroom lecture. This course will utilize our proprietary Guarantee of Action (GOA) plans to provide a road map for improvement that is individualized for each student.
Class Length: 2 ½ days
Key Objectives & Competencies:
- Learn to manage the dealership variable operations through accountability management
- Recruit and train new vehicle sales consultants
- Manage sales team activities
- Understand the NCM composite and benchmarks to analyze your operation and identify potential opportunities
- Develop a sales talent screening and on-boarding program
- Execute effective one-on-one meetings to drive production
- Understand how to develop a used vehicle model inventory
Class Length:2 ½ days
Key Objectives & Competencies:
- Learn to manage the dealership variable operations through accountability management
- Recruit and train new vehicle sales consultants
- Manage sales team activities
- Understand the NCM composite and benchmarks to analyze your operation and identify potential opportunities
- Develop a sales talent screening and on-boarding program
- Execute effective one-on-one meetings to drive production
- Understand how to develop a used vehicle model inventory
- Cost:
- $1,945 Per Seat
- Requirements:
- None
- Recommended for:
- General Sales Managers, New or Used Vehicles Sales Managers, F&I Directors, F&I Producers, and Variable Operations Directors
- Date/Location:
Part two of three in our General Sales Management Program is designed to help improve productivity and win the respect of your management team with a thorough understanding of sales department profitability and asset management. This course delivers the advanced skills you’ll need to direct a more successful sales organization. After a student completes General Sales Management I: Foundation, they become eligible to attend General Sales Management II: Strategies. This course will take a deeper dive into specific topics from Foundation, along with introducing some new topics. Not unlike course one, Strategies will utilize NCM’s exclusive Guarantee of Action (GOA) plans to provide a roadmap for improvement that is individualized for each student. In this second level course, students will experience instructor-led interactive discussion, department analysis tools, and classroom lecture.
Class Length: 2 days
Key Objectives & Competencies:
- Improve departmental profitability through key performance indicators (KPIs) and best practice guides
- Manage the sales process and traffic control through understanding of opportunities to do business (OTDB)
- Develop a world-class BDC/internet operation
- Determine the key areas of focus you should monitor and track daily, weekly, and monthly
- Execute an effective traffic management plan within your dealership
- Create an internet lead tracking system that includes first party as well as manufacturer leads
Class Length:2 days
Key Objectives & Competencies:
- Improve departmental profitability through key performance indicators (KPIs) and best practice guides
- Manage the sales process and traffic control through understanding of opportunities to do business (OTDB)
- Develop a world-class BDC/internet operation
- Determine the key areas of focus you should monitor and track daily, weekly, and monthly
- Execute an effective traffic management plan within your dealership
- Create an internet lead tracking system that includes first party as well as manufacturer leads
- Cost:
- $1,845 Per Seat
- Requirements:
- General Sales Management I: Foundation
- Recommended for:
- General Sales Managers, New or Used Vehicles Sales Managers, F&I Directors, F&I Producers, and Variable Operations Directors
- Date/Location:
Part three in our General Sales Management Program, this course begins with each student presenting a detailed review of their Guarantee of Action (GOA) plans they created in GSM I & II. They share the successes and challenges they experienced while transforming their variable operations. This interactive learning experience helps each student take themselves and their team to new levels of success. Ideally, this class would be taken approximately six months after completing General Sales Management II: Strategies to allow students enough time to implement changes in their dealership.
Class Length: 2 days
Key Objectives & Competencies:
- Utilize a peer collaboration process to exchange best practices, experiences, ideas, and strategies
- Evaluate and get feedback on GOAs (Guarantee of Action plans)
- Review and expand on previous course content
- Master the 30 responsibilities of used vehicle management
- Break down responsibility in inventory, marketing, and sales production management
- Make use of organizational charts, job descriptions and objectives, and regular one-on-one meetings
- Develop, implement, and manage your sales compensation plans
Class Length:2 days
Key Objectives & Competencies:
- Utilize a peer collaboration process to exchange best practices, experiences, ideas, and strategies
- Evaluate and get feedback on GOAs (Guarantee of Action plans)
- Review and expand on previous course content
- Master the 30 responsibilities of used vehicle management
- Break down responsibility in inventory, marketing, and sales production management
- Make use of organizational charts, job descriptions and objectives, and regular one-on-one meetings
- Develop, implement, and manage your sales compensation plans
- Cost:
- $1,845 Per Seat
- Requirements:
- General Sales Management I: Foundation & General Sales Management II: Strategies
- Recommended for:
- General Sales Managers, New or Used Vehicles Sales Managers, F&I Directors, F&I Producers, and Variable Operations Directors
- Date/Location:
Internet/BDC Operations Management will teach you the best operational structure, core processes, and situational processes for an Internet and BDC department. Taught by the experts of Kain Automotive, attendees will learn proven communication tactics and word tracks for email, phone, text, chat, video, and mail. All classroom discussions are focused on improving your team and providing an exceptional return on your investment. Attendees will return with a Digital Success Guide, Inbound Call Guide, and Outbound Call Guide to ensure class curriculum succeeds back at your dealership
Class Length: 2 days
Key Objectives & Competencies:
- Understand the dynamics that involve the entire digital experience – the technical, where they find you, and ultimately what the experience is when they visit the
dealership - Create a true VIP experience utilize that to inspire the appointment
- Identifying the correct structure for your operation
- Differentiate your dealership with proven processes and how to make them work
- Continued database marketing
- The Right Language to lead the call – proven word tracks
- Quality communication techniques using text and email that compel a response
- Video Conferencing is the next engagement superpower
Class Length: 2 days
Key Objectives & Competencies:
- Understand the dynamics that involve the entire digital experience – the technical, where they find you, and ultimately what the experience is when they visit the
dealership - Create a true VIP experience utilize that to inspire the appointment
- Identifying the correct structure for your operation
- Differentiate your dealership with proven processes and how to make them work
- Continued database marketing
- The Right Language to lead the call – proven word tracks
- Quality communication techniques using text and email that compel a response
- Video Conferencing is the next engagement superpower
- Cost:
- $1,845 Per Seat
- Requirements:
- None
- Recommended for:
- Internet/BDC Managers
- Date/Location:
Mastering Digital Marketing is designed to help attendees expand their online presence, create a framework for success, and understand automotive digital marketing methods. This includes website design, search, lead sourcing, online classifieds, social media, and reputation management. The main emphasis in this course is on developing fundamental concepts along with practical application. We expect attendees of this course to work independently and/or hold their vendors accountable to their digital marketing efforts.
Class Length: 2 days
Key Objectives & Competencies:
- Understand consumer trends and who you’re marketing to
- Create a 360-degree marketing plan
- Simplify your website to increase user experience and usability
- Learn how Google sees your website and optimize the data for search engines
- Position your dealership to appear in local search results
- Design a strategy to get great customer reviews
- Influence customers through social media sites and ads
Class Length:2 days
Key Objectives & Competencies:
- Understand consumer trends and who you’re marketing to
- Create a 360-degree marketing plan
- Simplify your website to increase user experience and usability
- Learn how Google sees your website and optimize the data for search engines
- Position your dealership to appear in local search results
- Design a strategy to get great customer reviews
- Influence customers through social media sites and ads
- Cost:
- $1,845 Per Seat
- Requirements:
- None
- Recommended for:
- Dealers, General Managers, General Sales Managers, and Internet/BDC Managers
- Date/Location:
Part one of three in our Parts & Accessories Management Program will provide you with an in-depth look at inventory strategies, margin management, and leadership skills. After completion, the parts manager will be able to identify ways to make your inventory turn faster, at higher margins, driving additional profitability. Students will also have a better understanding of what metrics and processes drive the department. This knowledge will increase communication within the dealership and improve profitability within the department. In this course, students will experience instructor-led interactive discussion, department analysis tools, and classroom lecture. This course will utilize NCM's Guarantee of Action (GOA) plans to provide a roadmap for improvement that is individualized for each student.
Class Length: 2 ½ days
Key Objectives & Competencies:
- How to manage a parts department for maximum profitability
- Develop pricing strategies to maximize margins and increase sales
- Utilize a variety of formulas to measure inventory performance
- Manage numbers through NCM Benchmarks and key performance indicators (KPIs)
- Understand and rate your dealership on the 35 key processes for the parts department
- Measure inventory through gross turn and true turn performance measurements
Class Length:2 ½ days
Key Objectives & Competencies:
- How to manage a parts department for maximum profitability
- Develop pricing strategies to maximize margins and increase sales
- Utilize a variety of formulas to measure inventory performance
- Manage numbers through NCM Benchmarks and key performance indicators (KPIs)
- Understand and rate your dealership on the 35 key processes for the parts department
- Measure inventory through gross turn and true turn performance measurements
- Cost:
- $1,945 Per Seat
- Requirements:
- None
- Recommended for:
- Parts Managers, Assistant Parts Managers, Service Managers, Fixed Operations Directors, and General Managers
- Date/Location:
In part two of our Parts & Accessories Management Program, you will take a more intense look at the areas that drive net profit. This hands-on course will help you develop the skills to manage your department and lead it to excellence. After a student completes Parts & Accessories Management I: Foundation, you become eligible to attend Parts & Accessories Management II: Strategies. This second-level course will take a deeper dive into specific topics from the Foundation course while introducing some new topics. Course one and course two can be taken during the same week, but due to the amount of information provided, it can be beneficial to allow more time between these courses. Not unlike Foundation, Strategies will utilize our Guarantee of Action (GOA) plans to provide a roadmap for improvement that is individualized for each student. In this course, students will experience instructor-led interactive discussion, department analysis tools, and classroom lecture.
Class Length: 2 days
Key Objectives & Competencies:
- Develop effective ways to define and communicate employee responsibilities
- Implement departmental expense controls
- Improve department efficiency
- Determine if wholesale is profitable for your department
- Develop a detailed monthly departmental forecast
- Understand how to develop counterperson pay plans that meet expense guidelines
- Create a facility plan that maximizes space
Class Length:2 days
Key Objectives & Competencies:
- Develop effective ways to define and communicate employee responsibilities
- Implement departmental expense controls
- Improve department efficiency
- Determine if wholesale is profitable for your department
- Develop a detailed monthly departmental forecast
- Understand how to develop counterperson pay plans that meet expense guidelines
- Create a facility plan that maximizes space
- Cost:
- $1,845 Per Seat
- Requirements:
- Parts & Accessories Management I: Foundation
- Recommended for:
- Parts Managers, Assistant Parts Managers, Service Managers, and Fixed Operations Directors
- Date/Location:
Part three of our Parts & Accessories Management Program is designed for students who have completed sessions I and II and will expand upon the principals and tactics discussed in earlier sessions. Students will review their Guarantee of Action Plans to learn from their results and roadblocks. Instructors will utilize interactive exercises and case studies to help attendees master the strategies and tactics covered in class, and how to apply the curriculum back at their dealership. This course will utilize new Guarantee of Action (GOA) plans to provide a roadmap for improvement that is individualized for each student upon completion
Class Length: 2 days
Key Objectives & Competencies:
- Introduction to the 35 Fundamentals of Parts Management checklist, which covers the most impactful processes that need to be defined, measured, and managed in a parts department.
- Deep dive into pay plan theory.
- Learn how to plan personnel expenses better.
- Time management training to help get the most from parts managers while keeping a work-life balance.
- In-depth group case study to learn how to develop and present ways to fix a deficient parts department.
- Introduction to a monthly tracking and evaluation form for the most critical metrics in a parts department.
Class Length:2 days
Key Objectives & Competencies:
- Introduction to the 35 Fundamentals of Parts Management checklist, which covers the most impactful processes that need to be defined, measured, and managed in a parts department.
- Deep dive into pay plan theory.
- Learn how to plan personnel expenses better.
- Time management training to help get the most from parts managers while keeping a work-life balance.
- In-depth group case study to learn how to develop and present ways to fix a deficient parts department.
- Introduction to a monthly tracking and evaluation form for the most critical metrics in a parts department.
- Cost:
- $1,845 Per Seat
- Requirements:
- Parts & Accessories Management II: Strategies
- Recommended for:
- Parts Managers, Assistant Parts Managers, Service Managers, and Fixed Operations Directors
- Date/Location:
NCMi's Sales Consultant I course focuses on helping both new and experienced salespeople develop the skills and work habits that lead to predictable, consistent growth. In the retail automotive environment, the sales consultant is an essential piece in the sales process. By learning and implementing the key procedures, best practices, and strategies that are proven to work in any marketplace, your team will be prepared to move more units while growing their earning potential. Our courses are designed to promote interaction between veteran instructors and your industry peers. We believe this environment ensures all students get the personalized attention they need to retain the critical skills necessary to succeed back at the dealership. In this course, students will experience instructor-led interactive discussions, participate in interactive role playing and group activities, and learn how to master the art of new and used vehicle sales.
This course is exclusively offered virtually through NCM eLearn.
Class Length: 1 Day
Key Objectives & Competencies:
- In-person and phone communication skills that drive sales
- Sales processes and systems for any dealership size
- Buyer personas and how to work with a variety of customer types
- Time management and accountability
- How to handle and overcome objections
- Digital, phone, and in-person lead handling
- How to sell off-brand vehicles
- Learning to build value propositions
- How to sell opportunities
New Virtual Training Sessions Now Available for This Course**
**Full classes take place over 2 weeks
Class Length:1 Day
Key Objectives & Competencies:
- In-person and phone communication skills that drive sales
- Sales processes and systems for any dealership size
- Buyer personas and how to work with a variety of customer types
- Time management and accountability
- How to handle and overcome objections
- Digital, phone, and in-person lead handling
- How to sell off-brand vehicles
- Learning to build value propositions
- How to sell opportunities
New Virtual Training Sessions Now Available for This Course**
**Full classes take place over 2 weeks
- Cost:
- $599 Per Seat
- Requirements:
- None
- Recommended for:
- Sales Consultants, Assistant Sales Managers, Internet Sales Consultants, Sales Managers
- Date/Location:
NCMi's Sales Consultant II course continues building on the foundations from Sales Consultant I, focusing on helping both new and experienced salespeople develop the skills and work habits that lead to predictable, consistent growth. Sales Consultant II has been designed to improve a salesperson’s inbound and outbound phone skills, but also introduces modern, digital techniques that are required to compete in today’s automotive landscape – including texting, email, and video. In the retail automotive environment, the sales consultant is an essential piece in the sales process. By learning and implementing the key procedures, best practices, and strategies that are proven to work in any marketplace, your team will be prepared to move more units while growing their earning potential. Our courses are designed to promote interaction between veteran instructors and your industry peers. We believe this environment ensures all students get the personalized attention they need to retain the critical skills necessary to succeed back at the dealership. In this course, students will experience interactive, instructor-led discussions, participate in interactive role playing and group activities, and learn how to master the art of new and used vehicle sales.
This course is exclusively offered virtually through NCM eLearn.
Class Length: 1 Day
Key Objectives & Competencies:
- Developing and utilizing word tracks
- Effective phone communication skills that drive sales
- Modern communication techniques
- Sales processes and systems for any dealership size
- Digital lead handling
New Virtual Training Sessions Now Available for This Course**
**Full classes take place over 2 weeks
Class Length:1 Day
Key Objectives & Competencies:
- Developing and utilizing word tracks
- Effective phone communication skills that drive sales
- Modern communication techniques
- Sales processes and systems for any dealership size
- Digital lead handling
New Virtual Training Sessions Now Available for This Course**
**Full classes take place over 2 weeks
- Cost:
- $599.00 Per Seat
- Requirements:
- None
- Recommended for:
- Sales Consultants, Assistant Sales Managers, Internet Sales Consultants, Sales Managers
- Date/Location:
Service Advisor Training I equips automotive service advisors with essential skills to boost customer satisfaction and optimize dealership performance. This foundational training emphasizes accountability, customer satisfaction, and performance metrics, providing practical tools to enhance customer retention and improve performance metrics. Attendees will also learn to implement the "Road to the Sale" approach effectively, gaining critical knowledge to excel in a dealership environment and build a successful career in the automotive industry.
Class Length: 1 day
Key Objectives & Competencies:
- Explain the importance of the service advisor role and its impact on dealership success.
- Calculate and interpret Key Performance Indicators (KPIs) that drive dealership profitability.
- Identify strategies to build trust and rapport with customers to enhance loyalty.
- Demonstrate best practices for each stage of the “Service Road to the Sale” process.
- Compare performance metrics between average and world-class service advisors to develop actionable improvement strategies.
Class Length:1 day
Key Objectives & Competencies:
- Explain the importance of the service advisor role and its impact on dealership success.
- Calculate and interpret Key Performance Indicators (KPIs) that drive dealership profitability.
- Identify strategies to build trust and rapport with customers to enhance loyalty.
- Demonstrate best practices for each stage of the “Service Road to the Sale” process.
- Compare performance metrics between average and world-class service advisors to develop actionable improvement strategies.
- Cost:
- $795 Per Seat
- Requirements:
- None
- Recommended for:
- Service Advisor / Service Writer
- Date/Location:
Service Advisor Training II equips participants with advanced skills in profit control, customer engagement, and objection handling. Through guidance from industry experts, attendees learn practical techniques to enhance profitability and strengthen customer relationships. This training builds on foundational skills, focusing on advanced service selling strategies, managing objections, and effective communication. Graduates of the course gain valuable tools to maximize sales, improve interactions with customers and technicians, and drive dealership profitability.
Class Length: 1 day
Key Objectives & Competencies:
- Understand the financial impact of discounting and learn techniques for handling discount requests.
- Explore unapplied time and strategies to improve profitability.
- Develop techniques for building trust and loyalty with customers.
- Adapt communication styles across in-person, phone, and email interactions.
- Address common objections (Need, Urgency, Trust, Money, Time) with specific strategies.
- Explain best practices and effective strategies for vehicle Multi-Point Inspections (MPIs) and Additional Service Recommendations (ASRs).
Class Length:1 day
Key Objectives & Competencies:
- Understand the financial impact of discounting and learn techniques for handling discount requests.
- Explore unapplied time and strategies to improve profitability.
- Develop techniques for building trust and loyalty with customers.
- Adapt communication styles across in-person, phone, and email interactions.
- Address common objections (Need, Urgency, Trust, Money, Time) with specific strategies.
- Explain best practices and effective strategies for vehicle Multi-Point Inspections (MPIs) and Additional Service Recommendations (ASRs).
- Cost:
- $795 Per Seat
- Requirements:
- Service Advisor Training I
- Recommended for:
- Service Advisor / Service Writer
- Date/Location:
SAT III is a comprehensive two-day class designed to transform service advisors into world-class professionals by building on the foundational skills acquired in SAT I and SAT II. The course emphasizes practical application through real-world scenarios, providing participants with new skills, insights, and a clear plan for positively impacting their dealerships.
Class Length: 2 Days
Key Objectives & Competencies:
- Understand the importance of the service advisor role and its financial impact.
- Assess personal strengths and weaknesses and develop actionable improvement plans.
- Perfect the walk-around process through role-playing.
- Implement effective communication strategies for different customer types.
- Analyze and correct common mistakes in Repair Orders.
- Calculate and manage Effective Labor Rates to enhance service efficiency.
Class Length:2 Days
Key Objectives & Competencies:
- Understand the importance of the service advisor role and its financial impact.
- Assess personal strengths and weaknesses and develop actionable improvement plans.
- Perfect the walk-around process through role-playing.
- Implement effective communication strategies for different customer types.
- Analyze and correct common mistakes in Repair Orders.
- Calculate and manage Effective Labor Rates to enhance service efficiency.
- Cost:
- $1,845 Per Seat
- Requirements:
- Service Advisor Training II (Mandatory 90 day waiting period after completing SAT II)
- Recommended for:
- Service Advisor / Service Writer
- Date/Location:
In part one of our three-part Service Management Program, we teach managers the specific skill sets to leverage labor efficiencies and production management through opportunities to do business (OTDB) to maximize department profits. This course will provide a clear path for improved accountability management, leadership, development, and communication of a defined strategy for process evaluation and improvement. Students will experience instructor-led interactive discussion, department analysis tools, and classroom lecture. This course will utilize Guarantee of Action (GOA) plans to provide a roadmap for improvement that is individualized for each student.
Class Length: 2 ½ days
Key Objectives & Competencies:
- Understand effective labor rates and gross profit margin to maximize profitability
- Establish and manage the service "Road to the Sale" process
- Learn methods to uncover additional departmental labor hours
- Understand and rate your dealership on the 35 key processes for the service department
- Create a reservation process
- Perform daily start-up meetings with your staff
Class Length:2 ½ days
Key Objectives & Competencies:
- Understand effective labor rates and gross profit margin to maximize profitability
- Establish and manage the service "Road to the Sale" process
- Learn methods to uncover additional departmental labor hours
- Understand and rate your dealership on the 35 key processes for the service department
- Create a reservation process
- Perform daily start-up meetings with your staff
- Cost:
- $1,945 Per Seat
- Requirements:
- None
- Recommended for:
- Service Managers, Assistant Service Managers, and Fixed Operations Directors
- Date/Location:
Part two of our Service Management three-part program focuses on the advanced elements of strategic planning and tools required to effectively market and manage the sales environment of your department. Only students who complete Service Management I: Foundation are eligible to attend Service Management II: Strategies. The Strategies course will take a deeper dive into specific topics from the first course, along with introducing some new topics. Not unlike course one, course two will utilize Guarantee of Action (GOA) plans to provide a roadmap for improvement that is individualized for each student. In this course, students will experience instructor-led interactive discussion, department analysis tools, and classroom lecture.
Class Length: 2 days
Key Objectives & Competencies:
- Create effective service menus
- Determine the impact of the parts department on the service department and vice versa
- Understand advanced production structures to improve shop capacity
- Develop good, better, best maintenance menu options
- Overcome common parts-related obstacles in the service department
- Develop a tracking system for important service drive sales measurements
Class Length:2 days
Key Objectives & Competencies:
- Create effective service menus
- Determine the impact of the parts department on the service department and vice versa
- Understand advanced production structures to improve shop capacity
- Develop good, better, best maintenance menu options
- Overcome common parts-related obstacles in the service department
- Develop a tracking system for important service drive sales measurements
- Cost:
- $1,845 Per Seat
- Requirements:
- Service Management I: Foundation
- Recommended for:
- Service Managers, Assistant Service Managers, and Fixed Operations Directors
- Date/Location:
Part three in our Service Management Program, Service Management III: Application, begins with each student presenting a detailed review of the Guarantee of Action (GOA) plans they created in the previous two courses, Service Management I: Foundation and Service Management II: Strategies. They share the successes and challenges involved in transforming their fixed operations department with fellow classmates. This interactive learning experience helps each student take themselves and their team to new levels of success. Ideally, this class would be taken four to six months after completing Service Management II: Strategies.
Class Length: 2 days
Key Objectives & Competencies:
- Exchange best practices, experiences, ideas, and strategies using a peer collaboration process
- Evaluate and get feedback on GOAs (Guarantee of Action plans)
- Review and expand on previous course content
- Convert service advisors to service sales professionals
- Maximize repair orders through the multi-point inspection process
- Define key processes that enhance customer satisfaction and sales opportunities
- Implement and refine the multi-point inspection (MPI) and additional service request (ASR) selling processes
- Identify and track key express service metrics
Class Length:2 days
Key Objectives & Competencies:
- Exchange best practices, experiences, ideas, and strategies using a peer collaboration process
- Evaluate and get feedback on GOAs (Guarantee of Action plans)
- Review and expand on previous course content
- Convert service advisors to service sales professionals
- Maximize repair orders through the multi-point inspection process
- Define key processes that enhance customer satisfaction and sales opportunities
- Implement and refine the multi-point inspection (MPI) and additional service request (ASR) selling processes
- Identify and track key express service metrics
- Cost:
- $1,845 Per Seat
- Requirements:
- Service Management I: Foundation & Service Management II: Strategies
- Recommended for:
- Service Managers, Assistant Service Managers, and Fixed Operations Directors
- Date/Location:
New Course Offering!
STAR is a day-and-a-half class focusing on the initial stages of the talent acquisition cycle. It covers essential aspects such as understanding the importance of organizational culture in talent acquisition, creating an engaging career site, developing tailored candidate profiles, crafting compelling job postings, enhancing the overall candidate experience, and exploring innovative strategies to attract top-tier talent. This session marks the first installment of a two-part series dedicated to this topic.
The class includes lectures, activities, group discussions, videos, polling, a workbook, supplemental files, GOAs, and a final assessment. Participants will assess their dealership's current performance in key areas and develop an action plan with concrete steps for making an immediate positive impact upon their return.
Class Length: 1 ½ days
Key Objectives & Competencies:
- Strengthen culture to attract top talent
- Creating career sites and ideal candidate profiles
- Shaping the candidate experience
- Finding and attracting talent
- Explain how culture, a well-designed career site, the creation of ideal candidate profiles, a well-designed candidate experience and finding top talent all have a positive impact on retention and business KPIs.
- Evaluate your current performance in these areas to identify areas of growth
- Create an action plan in the targeted areas focused on ROI to address the weaker areas
Class Length: 1 ½ days
Key Objectives & Competencies:
- Strengthen culture to attract top talent
- Creating career sites and ideal candidate profiles
- Shaping the candidate experience
- Finding and attracting talent
- Explain how culture, a well-designed career site, the creation of ideal candidate profiles, a well-designed candidate experience and finding top talent all have a positive impact on retention and business KPIs.
- Evaluate your current performance in these areas to identify areas of growth
- Create an action plan in the targeted areas focused on ROI to address the weaker areas
- Cost:
- $1,345 Per Seat
- Requirements:
- None
- Recommended for:
- Hiring Managers
- Date/Location:
New Course Offering!
Building on the concepts from STAR I, Strategic Talent Acquisition II (STAR II) delves deeper into the next steps of effective talent acquisition. This advanced two-day course is designed for HR professionals and hiring managers committed to mastering the skills to identify, attract, interview, hire, and onboard top-tier talent.
Class Length: 2 days
Key Objectives & Competencies:
- Effective Behavioral Interviews: Gain practical insights into how to prepare for and conduct thorough and effective behavioral interviews. Learn how to ask key questions that reveal a candidate's true potential and fit for your organization, equipping you with the confidence to make informed hiring decisions.
- Legal and Ethical Boundaries: Understand the critical distinctions between what you can and cannot ask during an interview to ensure compliance with legal standards and maintain ethical practices.
- Data-Driven Decision Making: Discover how to leverage interview data to select the best candidate. Learn techniques for comparing candidates objectively and making informed hiring decisions.
- Crafting Effective Offers: Develop strategies for making compelling job offers that attract top candidates and align with your organization's compensation philosophy.
- Positive Candidate Experience: Transition the candidate from a positive online experience to a positive in-person experience that builds value and trust with the candidate.
- Seamless Onboarding: Explore best practices for onboarding new hires to ensure they integrate smoothly into your organization and start contributing effectively from day one, setting the stage for a successful and productive career.
Class Length:2 days
Key Objectives & Competencies:
- Effective Behavioral Interviews: Gain practical insights into how to prepare for and conduct thorough and effective behavioral interviews. Learn how to ask key questions that reveal a candidate's true potential and fit for your organization, equipping you with the confidence to make informed hiring decisions.
- Legal and Ethical Boundaries: Understand the critical distinctions between what you can and cannot ask during an interview to ensure compliance with legal standards and maintain ethical practices.
- Data-Driven Decision Making: Discover how to leverage interview data to select the best candidate. Learn techniques for comparing candidates objectively and making informed hiring decisions.
- Crafting Effective Offers: Develop strategies for making compelling job offers that attract top candidates and align with your organization's compensation philosophy.
- Positive Candidate Experience: Transition the candidate from a positive online experience to a positive in-person experience that builds value and trust with the candidate.
- Seamless Onboarding: Explore best practices for onboarding new hires to ensure they integrate smoothly into your organization and start contributing effectively from day one, setting the stage for a successful and productive career.
- Cost:
- $1,845 Per Seat
- Requirements:
- STAR I
- Recommended for:
- HR Professionals, Hiring Managers
- Date/Location:
No pay plan is a substitute for sound management; but the right plan, coupled with the right management focus, will produce the desired results. In this course, you’ll learn the strategies and methods used to develop sales and management pay plans for both variable and fixed operations that motivate effectively, fairly, and produce increased bottom line results—for the employee and your dealership. Students will experience instructor-led interactive discussion, department analysis tools, and classroom lectures designed to help you reduce turnover of valuable employees, attract top talent to your dealership, and improve performance in all departments.
Class Length: 1 ½ days
Key Objectives & Competencies:
- Develop and implement internet coordinator/BDC pay plans, service advisor pay plans, parts counter personnel pay plans, general sales manager pay plans,
- F&I pay plans, service writer pay plans, and many more
- Create plans that motivate employees to achieve superior performance and leave the average behind
- Develop a personal accountability management program
Class Length:1 ½ days
Key Objectives & Competencies:
- Develop and implement internet coordinator/BDC pay plans, service advisor pay plans, parts counter personnel pay plans, general sales manager pay plans,
- F&I pay plans, service writer pay plans, and many more
- Create plans that motivate employees to achieve superior performance and leave the average behind
- Develop a personal accountability management program
- Cost:
- $1,345 Per Seat
- Requirements:
- None
- Recommended for:
- Human Resources, Compensation Managers, and Management Staff
- Date/Location:
Part one of three in our Used Vehicle Management Program is the most impactful course in variable management, as most dealerships are struggling to maintain consistent profitability in this department. So much has changed in the last 10 years, there is much to be learned, understood, and embraced. This course will teach all the key elements to predict profitability. In this course, students will experience instructor-led interactive discussion, department analysis tools, and classroom lecture. This course will utilize Guarantee of Action (GOA) plans to provide a roadmap for improvement that is individualized for each student.
Class Length: 2 ½ days
Key Objectives & Competencies:
- Understanding the aging process and how to manage it
- Develop a daily process to review all new trades and purchases
- Understand all roles and responsibilities of a used vehicle manager
- Calculate daily holding cost, understand probability of sale, and implement a bucket system to manage inventory
- Implement the daily trade walk/stock walk
- Clearly define and implement an effective appraisal process for your store
- Understand and rate your dealership on the 30 key processes for the used vehicle department
Class Length:2 ½ days
Key Objectives & Competencies:
- Understanding the aging process and how to manage it
- Develop a daily process to review all new trades and purchases
- Understand all roles and responsibilities of a used vehicle manager
- Calculate daily holding cost, understand probability of sale, and implement a bucket system to manage inventory
- Implement the daily trade walk/stock walk
- Clearly define and implement an effective appraisal process for your store
- Understand and rate your dealership on the 30 key processes for the used vehicle department
- Cost:
- $1,945 Per Seat
- Requirements:
- None
- Recommended for:
- Used Vehicle Managers, General Sales Managers, and General Managers
- Date/Location:
In part two of three in our Used Vehicle Management Program, instructors will present the advanced knowledge and skills you need to maximize your used vehicle department. You will come away with an understanding of what it takes to shape organizational excellence and demonstrate the competencies that are critical for your success. This course will provide you with valuable knowledge in the areas of eCommerce and marketing. After a student completes Used Vehicle Management I: Foundation, they become eligible to attend Used Vehicle Management II: Strategies. This course will take a deeper dive into specific topics from the first course, along with introducing some new topics. Not unlike course one, course two will utilize Guarantee of Action (GOA) plans to provide a roadmap for improvement that is individualized for each student. In this course, students will experience instructor-led interactive discussion, department analysis tools, and classroom lecture.
Class Length: 2 days
Key Objectives & Competencies:
- How to manage the metrics for opportunities to do business (OTDB)
- Maximize internet effectiveness for your used vehicle department
- Forecasting and managing profitability
- Determine percentage of salesperson self-generated leads, inbound internet leads, inbound phone leads, and walk-in customers
- Increase number of customers by aligning inventory to their needs
- Create and market your unique selling proposition (USP) and develop a value folder
Class Length:2 days
Key Objectives & Competencies:
- How to manage the metrics for opportunities to do business (OTDB)
- Maximize internet effectiveness for your used vehicle department
- Forecasting and managing profitability
- Determine percentage of salesperson self-generated leads, inbound internet leads, inbound phone leads, and walk-in customers
- Increase number of customers by aligning inventory to their needs
- Create and market your unique selling proposition (USP) and develop a value folder
- Cost:
- $1,845 Per Seat
- Requirements:
- Used Vehicle Management I: Foundation
- Recommended for:
- Used Vehicle Managers, General Sales Managers, and General Managers
- Date/Location:
Part three of three in our Used Vehicle Management Program begins with each student presenting a detailed review of their Guarantee of Action (GOA) plans they created in previous courses. They share with each other their successes and challenges involved in transforming their used vehicle department. This interactive learning experience helps each student take themselves and their team to new levels of success. Ideally, this class would be taken approximately six months after completing Used Vehicle Management II: Strategies.
Class Length: 2 days
Key Objectives & Competencies:
- Utilize a peer collaboration process to exchange best practices, experiences, ideas, and strategies
- Evaluate and get feedback on previous session GOAs (Guarantee of Action plans)
- Review and expand on previous course content
- Five processes to improve used vehicle profitability
- Digital marketing in a complex retail sales environment
- Establish and execute the “hard turn” discipline
- Review the 30-item used vehicle management checklist
- Improve upon model inventory for your used vehicle department using the bucket system
- Utilizing one-on-one meetings to lead your staff
Class Length:2 days
Key Objectives & Competencies:
- Utilize a peer collaboration process to exchange best practices, experiences, ideas, and strategies
- Evaluate and get feedback on previous session GOAs (Guarantee of Action plans)
- Review and expand on previous course content
- Five processes to improve used vehicle profitability
- Digital marketing in a complex retail sales environment
- Establish and execute the “hard turn” discipline
- Review the 30-item used vehicle management checklist
- Improve upon model inventory for your used vehicle department using the bucket system
- Utilizing one-on-one meetings to lead your staff
- Cost:
- $1,845 Per Seat
- Requirements:
- Used Vehicle Management I: Foundation & Used Vehicle Management II: Strategies
- Recommended for:
- Used Vehicle Managers, General Sales Managers, and General Managers
- Date/Location: