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Mastering Digital Marketing

Mastering Digital Marketing is designed to help attendees expand their online presence, create a framework for success, and understand automotive digital marketing methods. This includes website design, search, lead sourcing, online classifieds, social media, and reputation management. The main emphasis in this course is on developing fundamental concepts along with practical application. We expect attendees of this course to work independently and/or hold their vendors accountable to their digital marketing efforts.

Class Length:2 days

Key Objectives & Competencies:

Understand consumer trends and who you’re marketing to
Create a 360-degree marketing plan
Simplify your website to increase user experience and usability
Learn how Google sees your website and optimize the data for search engines
Position your dealership to appear in local search results
Design a strategy to get great customer reviews
Influence customers through social media sites and ads

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Mastering Digital Marketing

Cost:: $1,845 | Per Seat
Requirements:: None
Recommended for:: Dealers, General Managers, General Sales Managers, and Internet/BDC Managers

Course Dates & Availability

March 26 - 27, 2025	Kansas City, MO	Available
July 10 - 11, 2025	Kansas City, MO	Available
July 23 - 24, 2025	Toronto, ON	Available
October 15 - 16, 2025	Kansas City, MO	Available
December 17 - 18, 2025	Kansas City, MO	Available

Call the NCM Institute at 866-756-2620 or complete this form for more information or to register.

This training was by far the most informative and interactive I've been too. We had a fantastic instructor, and the learning environment allowed everyone to learn and share ideas collectively. I will be taking more classes with NCMi!

Bri Collins, Marketing Manager, Midway Motors Hutchinson

This is a great course for beginner and intermediate levels of dealership marketing. The content was engaging, interesting, and packed with invaluable class interaction.

Dana Sanchez, W-K Chevrolet

This NCMi course was incredibly valuable. We covered all of the right topics, the instruction was exceptional, and the environment allowed me to feel safe sharing my experiences and insights with my peers.

Dustin Bailey, Internet Sales Manager, W-K Chevrolet

Single Class: If canceled 15–30 days prior to the session, 25% of the tuition will be forfeited unless rescheduled for another date within 6 months. If canceled fewer than 15 days prior to the session, 50% of tuition will be forfeited unless rescheduled for another date within 6 months. Non-attendance without prior notification or failure to attend the course within 6 months, will result in full forfeiture of funds. Must call by 2:00PM CST the Friday before the class begins.

GMEP: A $3,000 nonrefundable deposit is required at time of application with balance due 14 days prior to class start. Below is the refund schedule for the remaining balance, after the non-refundable $3,000 deposit is deducted.

Cancellation on or before Session 1: 100%
Cancellation on or before Session 2: 60%
Cancellation on or before Session 3: 30%
No Refund will be awarded after completion of Session 3